Privacy Policy

NEUWALL INDUSTRIAL CO., LTD ("NEUWALL", "we", "us") operates www.neuwall.com. This policy explains what information we collect when you contact us or browse this website, why we collect it, and the choices you have.

1. Who we are

For the purposes of applicable data protection law, NEUWALL is the controller of the personal data described here.

2. Information we collect

• Information you provide: name, company, email address, telephone number, country, project details, opening dimensions, acoustic or fire-performance requirements, and any drawings or files you choose to send through our enquiry forms or by email.
• Technical information: IP address, browser and device type, referring page, pages viewed, approximate location derived from IP, and interaction events on the site.
• Advertising identifiers: a Google click identifier (gclid) and cookie identifiers used to attribute an enquiry to the advertising campaign that led you to us.

We do not ask for payment card details on this website. Project payments are handled separately through the contractual documents exchanged with you.

3. How we use your information

• To reply to enquiries, prepare quotations, provide shop drawings and engineering support, and administer a project relationship.
• To measure which advertising campaigns and website content generate genuine enquiries, and to improve the site.
• To maintain security, prevent spam and abuse of our forms, and comply with legal obligations.

We do not use the information you submit for automated decision-making that produces legal effects.

4. Advertising, analytics and conversion measurement

This website uses Google Tag Manager, Google Analytics 4, Google Ads conversion tracking and, where enabled, Enhanced Conversions for Leads. These services may set cookies or read identifiers in your browser. When you submit an enquiry form, Google may receive a one-way (SHA-256) hash of the email address or telephone number you provided, together with the click identifier, so that we can match a completed enquiry to the ad click that preceded it. The hashed values are not readable as plain text by us or by Google.

Google's handling of this data is described in the Google Privacy Policy. You can control advertising personalisation in your Google Ad Settings, and opt out of Google Analytics measurement with the browser add-on.

We may use aggregated enquiry data to build remarketing audiences. Where consent is required, we only do so after you have given it.

5. Legal basis (EEA and United Kingdom)

• Performance of a contract / steps before a contract: responding to your enquiry and preparing a quotation.
• Legitimate interests: securing our website, preventing form abuse, and understanding whether our advertising produces real enquiries.
• Consent: non-essential cookies, advertising personalisation and, where applicable, Enhanced Conversions. You may withdraw consent at any time without affecting earlier processing.

6. Cookies and consent

Essential cookies keep the site functioning and secure. Analytics and advertising cookies are only used where permitted by your consent settings. Where a consent management platform is deployed on this site, you can review and change your choices at any time through the cookie settings link in the footer. We support Google Consent Mode so that your choices are transmitted to Google's measurement tags.

7. Who we share information with

We share personal data only with service providers acting on our instructions: website hosting and content delivery, email and enquiry handling, and Google (analytics and advertising measurement, as described in section 4). We may also disclose information where required by law or to protect our legal rights.

We do not sell personal information for money. If you are a California resident and wish to opt out of any sharing for cross-context behavioural advertising, contact us using the details in section 1.

8. International transfers

We are based in China and serve customers worldwide, including the United States. Information you submit may be processed in China and in countries where our service providers operate. Where a transfer mechanism is required, we rely on appropriate safeguards such as standard contractual clauses.

9. How long we keep information

Enquiry records are retained for 24 months from the last contact, and longer where a quotation, order or ongoing project relationship requires it or where law requires retention. Advertising and analytics identifiers follow the retention settings of the relevant Google products.

10. Your rights

Depending on where you live, you may have rights to access, correct, delete or restrict the use of your personal data, and to lodge a complaint with a supervisory authority. To exercise a right, contact us using the details in section 1. We will respond within 30 days.

11. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be notified through the website or by email where we have your contact details.